THE CLIENT

Luminary Creatives is a concept-driven creative community, offering solutions for their client's advertising and e-commerce needs using and creating unique still and video content, that elevate brands and present their products.

THE BRIEF

Create a visual identity that would appeal to boutique and multinational cosmetics and luxury fashion accessories brands.

MY ROLE

I was responsible for art directing and designing the visual identity, and creating a cohesive editorial portfolio. I developed a unique brand identity that reflected the studio's aesthetic, overseeing the design of logos, typography, and color palettes. My art direction ensured consistency across all visual touchpoints, including web and print materials. Additionally, I curated and designed Luminary Creative’s portfolio, presenting their work in a polished and engaging format that aligned with their brand and appealed to their target audience.

THE SOLUTION

The logo and visual identity try to show fluid creativity all while keeping a classic minimalist look. The black logo shows elegance, luxury and upscale fashion. While the orange colour in their offerings portfolio and merchandise is about bringing a bright glow to the photography work done.