THE CLIENT

PIMCO (Pacific Investment Management Company) is a prominent American investment management firm that specialises in the management of active fixed-income investments on a global scale.

THE BRIEF

The Milano Investment Conference serves as a gathering point for Italian investment professionals who come together to discuss and analyse current trends, as well as to explore future investment strategies that may influence the market. The goal of this initiative was to develop a cohesive and engaging visual identity that truly embodies PIMCO's essence, and increases brand loyalty. These visual assets were required to be both professional and dynamic, effectively catering to a diverse audience comprising various industry professionals with different levels of expertise.

MY ROLE

As a Design Consultant for PIMCO, while working with Oliver Agency, I took on the responsibility of project managing and advising on all visual aspects related to the event. I meticulously created all static design assets in accordance with the company's comprehensive brand guidelines and worked closely with the video production team at Oliver Agency to produce a brand-aligned opening video presented in the Italian language, ensuring that it resonated well with the audience.

THE SOLUTION

I designed various digital marketing assets, including email banners, and social media images for guest invitations, registration, and post-event communication. Additionally, I created on-site signage, banners, and other print materials. I ensured the opening video, produced by Oliver Agency's video experts, accurately represented the brand and was delivered on time to stakeholders.

The cohesive visual elements significantly contributed to the event's success. With over 340 investment professionals in attendance, the feedback was overwhelmingly positive, highlighting the professional and engaging atmosphere created by the branding and design elements.