THE CLIENT
Larson Maddox, part of the Phaidon International Group, is a specialist talent partner securing Regulatory and Legal professionals for the Financial Services, Life Sciences, Consumer Goods, Technology, Manufacturing, Energy, Retail, and Media industries.
the Brief
Create the branding and visual identity of a new subsidiary of Phaidon International that would provide Financial Services, Life Sciences, Consumer Goods, Technology, Manufacturing, Energy, Retail, and Media clients with Regulatory and Legal professionals.
My Role
After cooperating with an external agency to generate the name and create the logo, I conceptualised all other aspects of the brand's visual identity and put together the brand guidelines.
The Solution
The Visual Identity for Larson Maddox had to be bold in colour while also being elegant enough to work alongside the other Phaidon International brands. It was used to create the website and social media assets, editable templates for the broader company to use, and merchandise for employees
Employed work at Phaidon International