THE Employer
Phaidon International is a professional services organisation that works with thousands of businesses across the world. It delivers capabilities through a deliberately curated group of 6 brands, each one specialising in different industries.
The Problem
Like many companies during the pandemic, a cohesive company culture was lacking. Phaidon International previously would have in-person events for each region, but a solution during the pandemic was needed to bring all employees from all regions together.
The Solution
An internal visual language was created using the Phaidon International logo's bull and its five (at the time) subsidiaries' brand colours for internal events' marketing, merchandise and a magazine. The first events were the 2020 Annual General Meeting and 2020 Annual Sales Meetings.
Employed work at Phaidon International