THE CLIENT
PIMCO (Pacific Investment Management Company) is an American investment management firm focusing on active fixed-income management globally.
the Brief
The Milano Investment Conference gathers investment professionals to discuss current trends and future investment strategies. The goal was to develop a cohesive and engaging visual identity that embodies PIMCO's brand. These assets needed to be both professional and dynamic, catering to a diverse audience of industry professionals.
My Role
As a Design Consultant for PIMCO, while working with Oliver Agency, I advised on all visual aspects of the event. I created all static design assets according to the company’s brand guidelines and collaborated with Oliver Agency’s video production team to produce a brand-aligned opening video in Italian.
The Solution
I designed various digital marketing assets, including email banners, and social media images for guest invitations, registration, and post-event communication. Additionally, I created on-site signage, banners, and other print materials. I ensured the opening video, produced by Oliver Agency's video experts, accurately represented the brand and was delivered on time to stakeholders.
The cohesive visual elements significantly contributed to the event's success. With over 340 investment professionals in attendance, the feedback was overwhelmingly positive, highlighting the professional and engaging atmosphere created by the branding and design.
Employed work at Oliver Agency for PIMCO